Bridging user needs, business goals, and implementation realities.
I’m a UX/UI designer with an implementation background and a degree in art history.
After years of working on ERP system implementations, I’ve seen too much user frustration to design frustrating digital experiences myself. That experience shaped the way I approach UX — I’m interested in products that are intuitive, accessible, and realistic to implement.
I combine design thinking with an understanding of business processes and technology, but aesthetics are equally important to me. I want to create digital products that are functional, visually calm, and designed with empathy for the people using them.